Simplifying the Search: How Case Western SOM Empowers Faculty to Find Relevant Resources
Updated: Sep 17, 2021
Higher education institutions are full of resources for faculty, staff, students, and community members. However, even people who spend every day on campus may have a difficult time navigating the variety of options that are relevant to them. They need a better way to separate the signal from the noise.
In a recent webinar, Joan Schenkel (Assistant Dean for Research Administration) and Pearline Cartwright (Department Assistant) shared their experience rolling out the Unified Search Tool (UST) for the School of Medicine at Case Western Reserve University. This centralized website is built using InfoReady Engagement Hub and has enabled Case Western to share relevant information with specific audiences, including funding opportunities, events, and support resources.
Here is a summary of their journey in rolling out this resource efficiently:
Identifying the Need
Website challenges - Web development transitions and internal support for online updates made it difficult to promote opportunities quickly.
Email overload - In an average week, faculty and staff received 10-15 emails about events, funding opportunities, professional development, and other general information.
Convincing Key Stakeholders
Share ownership - Joan gathered colleagues from a variety of offices with shared goals and processes to view a demo of the product, brainstorm potential use cases, and establish buy-in.
Make it real - Collaboratively developing a list of potential carousels and tiles helped the hub come to life before anyone even needed to sign on the dotted line.
Compile the Tiles - Administrators refined the initial list of potential tiles and documented the exact info needed for each tile, including external source links.
Determine Filters - Based on the list of tiles, they made a list of specific filters in categories like “Opportunities For” and “Funding Type” that users can select when exploring the hub.
Spread the Word - Once the site was populated with tiles, they shared it wherever possible, including in-person meetings, email blasts, and on other web pages.
Say “Yes” - Almost any tile suggestion was approved and created to increase awareness of the tool and break down departmental silos.
Looking to the Future
Update Regularly - As users engage with the hub, they plan to modify language and add tiles based on site analytics.
Solicit Feedback - Regular meetings with key stakeholders will drive larger scale adjustments and increased administrative support.
We want to thank Joan and Pearline for sharing their insights on how Case Western Reserve University has successfully implemented InfoReady Scale during their first few weeks with the system. Click here to view the webinar recording.
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